C O N T A C T  D E S I G N  F E A T H E R 

M: +61438 070 021

E M A I L: contactus@designfeather.com.au

ABN 87 304 906 609

Sydney NSW Australia

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© 2019 by Jo Smith @ Design Feather.

B R A N D I N G  S T Y L I S T  &  

G R A P H I C  D E S I G N E R 

J O  S M I T H

Born and bred in beautiful Sydney, Australia, I am a Graphic Designer and Branding Stylist. 

I have worked in my previous roles for major retail brands as an homewares stylist and national visual merchandiser, from there I moved into a marketing and events role.

I have also worked in sales and marketing for a company who has 3 online retail brands. I have also had the good fortune in my career to do Fashion Event Styling and Photo Shoot Styling.

My experiences have lead me to work as a Creative Graphic Designer and Digital Graphic Designer for a major fashion retailer. In this role I designed retail window concepts by creating in situ mock-ups for all new season launches. I delivered end-to-end design completing all print ready artwork files for 3D window props, POS signage, window posters & window decals and brochures. My digital design experience includes EDM design, Invitations, social media tiles and visual website layout concepts.

My freelance business took off 5 years ago after completing a Diploma in Graphic Design, With all my encapsulating creative experiences in the Retail industry and in Graphic Design & Marketing I have become extremely passionate about building incredible brand design.

W H A T  I  D O 

I am very passionate about what I do for my clients.

I design quality upmarket websites that shine, logo's that stand out from the crowd, brochures that turn heads. I connect your values together with my creative insight and deliver affordable graphic design in all forms. I genuinely care about my clients and am a skilled communicator whether it face to face, on the phone or via email. ​I just love to help small and large businesses become the best that they can be. 

M Y  P H I L O S O P H Y

I believe in beautiful branding, that convey's an emotion, action and reaction through, colour, photography and typography. 

It is important to illustrate your character through your brand as it builds your customers trust and also shapes a better understanding of who you are as a company. Making others "think and feel" is what drives my desire to generate a distinct message by creative approach.

M Y  A P P R O A C H

You know your business and what you do like the back of your hand, you do it well and your customers come to you for a reason.

I need to find out all about you that thing that you do so naturally. By spending time consulting with you I find out your WHY and your values. Once we have established your businesses characteristics, I help you build a brand ethos.

I connect the two, then create and present you with a vision board, to help interpret a creative tone before it can become a tangible design. The Vision board helps to get a feel for the right colours, fonts and style accentuating your businesses best qualities.