B R A N D I N G  S T Y L I S T  &  

G R A P H I C  D E S I G N E R 

J O  S M I T H

Born and bred in beautiful Sydney, Australia, I am a Creative Graphic Designer and Branding Stylist. 


I have a wonderfully creative eye and consider myself a branding addict, I design logos, brochures, retail signage, business stationery, point of sale collateral, packaging, flyers and websites and so much more. 

I have also worked full time as a Creative Graphic Designer & Digital Graphic Designer for a popular and large fashion retailer, designing retail window concepts, creating an in situ concept mockup for all new season launches. I also completed all print-ready artwork files for 3D Window Props, POS Signage, Window Posters & Window Decals. I also designed daily EDM’s, EDM Templates & EDM Brand Guidelines, Invitations, Social Media Tiles and brochures.

In a previous role I worked in Sales & Marketing for a company with three online retail brands. I worked closely with the Marketing manager to create EDM’s, brochures, website user experience input & development for all three online retail stores.

My career path prior to Graphic Design, I worked as a Decorator and National Visual Merchandiser I have also had the good fortune in my career to do Fashion Event Styling and Photo Shoot Styling. With all my encapsulating creative experiences in the Retail Industry and Graphic Design, Marketing & Branding, I have become extremely passionate about building incredible Brand & Graphic Design. 

W H A T  I  D O 

I am very passionate about what I do for my clients.

I design quality upmarket websites that shine, logo's that stand out from the crowd, brochures that turn heads. I connect your values together with my creative insight and deliver affordable graphic design in all forms. I genuinely care about my clients and am a skilled communicator whether it face to face, on the phone or via email. ​I just love to help small and large businesses become the best that they can be. 

M Y  P H I L O S O P H Y

I believe in beautiful branding, that convey's an emotion, action and reaction through, colour, photography and typography. 

It is important to illustrate your character through your brand as it builds your customers trust and also shapes a better understanding of who you are as a company. Making others "think and feel" is what drives my desire to generate a distinct message by creative approach.

M Y  A P P R O A C H

You know your business and what you do like the back of your hand, you do it well and your customers come to you for a reason.

I need to find out all about you that thing that you do so naturally. By spending time consulting with you I find out your WHY and your values. Once we have established your businesses characteristics, I help you build a brand ethos.

I connect the two, then create and present you with a vision board, to help interpret a creative tone before it can become a tangible design. The Vision board helps to get a feel for the right colours, fonts and style accentuating your businesses best qualities.

C O N T A C T  D E S I G N  F E A T H E R 

M: +61438 070 021

E M A I L: contactus@designfeather.com.au

ABN 87 304 906 609

Sydney NSW Australia

Freelance Graphic Design Sydney – Freelance Web Designer Sydney – Logo Design Sydney – Brand Styling Sydney

We are your local independent graphic designer if you are in Sydney’s lower north shore and surrounding areas including:

Artarmon, Balmoral, Cammeray, Castle Cove, Castlecrag, Chatswood, Chatswood West, Cremorne, Cremorne Point, Greenwich, Hunters Hill, Kirribilli, Lane Cove, Lavender Bay, Linley Point, Longueville, McMahons Point, Middle Cove, Milsons Point, Mosman, Naremburn, Neutral Bay, North Sydney, Northbridge, St Leonards, Waverton, Willoughby & Wollstonecraft

© 2020 by Jo Smith @ Design Feather.

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