Jo Smith

I am a passionate Graphic Designer living the absolute dream in the world of design.

I have a background in Visual Merchandising & Homewares Styling and have worked for some of the largest & most reputable Australian retailers over the past 20 years. Being a creative addict I went onto study Graphic Design & then started my freelance Graphic Design business Design Feather. With my involvement with these strong Australian retail brands, I have developed a unique understanding of the importance of a strong brand identity. And seeing first hand their incredible success, this has built a passion within me to assist small & large business to be the best they can be.


I have also worked as a fulltime Creative & Digital Graphic Designer with retail giant Katies Fashion. I designed retail window concepts for new season collection launches. I also completed all print-ready artwork files for 3D window props, POS signage, window posters & window decals. As a Digital Graphic Designer, I created email marketing design, website banners & social media tiles to coincide with all new season launches.

I am an extremely friendly, calm & creative individual. I love to listen to other peoples stories, to find out their WHY and what drives them. Whether it be in business for my clients or for the company I work for, I thrive knowing what drives them forward. Click on the links above to view my work AND Thanks for visiting :)



I am very passionate about what I do for my clients.

I design quality upmarket websites that shine, logo's that stand out from the crowd, brochures that turn heads. I connect your values together with my creative insight and deliver affordable graphic design in all forms. I genuinely care about my clients and am a skilled communicator whether it face to face, on the phone or via email. ​I just love to help small and large businesses become the best that they can be. 


I believe in beautiful branding, that convey's an emotion, action and reaction through, colour, photography and typography. 

It is important to illustrate your character through your brand as it builds your customers trust and also shapes a better understanding of who you are as a company. Making others "think and feel" is what drives my desire to generate a distinct message by creative approach.


You know your business and what you do like the back of your hand, you do it well and your customers come to you for a reason.

I need to find out all about you that thing that you do so naturally. By spending time consulting with you I find out your WHY and your values. Once we have established your businesses characteristics, I help you build a brand ethos.

I connect the two, then create and present you with a vision board, to help interpret a creative tone before it can become a tangible design. The vision board helps to get a feel for the right colours, fonts and style accentuating your businesses best qualities.

C O N T A C T  D E S I G N  F E A T H E R 

M: +61438 070 021

E M A I L:

ABN 87 304 906 609

Sydney NSW Australia

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© 2020 by Jo Smith @ Design Feather.